Road to China Success
Chinese GEO
Chinese people are getting more and more familiar with AI platforms such as DeepSeek, Doubao(by ByteDance), Yuanbao(by Tencent) and Qwen(by Alibaba). They search on AI platforms to obtain information which they trust.
To enhance brand awareness and build trust among target audience, brands need to make sure positive information is visible to them. In practice, as long as a brand name appears in top 5 result, people will dig into it to find out more. That’s why international brands must consider Chinese GEO in their overall China market strategy.
Social Media Marketing
Establish a professional presence on social media platforms. For businesses that need sales leads, WeChat is great. And for B2C brands, RedNote is a must.
Paid Advertising
Drive traffic using paid advertising tools from all kinds of media platforms in China. For example, Baidu as search engine, WeChat as social media and Tiktok as video platform.
Chinese Digital Marketing
Ready to conquer the China market?