Baidu PPC
Before introducing Baidu PPC, let’s get familiar with Baidu first. Firstly, Baidu is the largest search engine in China across both desktop and mobile, leading Sogou and Haosou. Secondly, like its counterpart Google, Baidu will also increase your online visibility and presence.
When international brands want to develop the China market, it is essential to develop brand awareness. To make it happen, one effective way you can do is through using Baidu PPC advertising (Pay Per Click). As the largest and most mature search engine in China, Baidu provides many opportunities to brands. However, opening and managing a Baidu advertising account can be a lot more complicated than most think. Because firstly, you have to understand the language and culture of the Mainland Chinese market. And secondly, you also have to navigate legal requirements and government regulations. In a word, successful campaigns require research into understanding how these channels work differently from Google.
baidu PPC account creation
Baidu advertising is only available in Mandarin at present. You need to submit the following to Baidu to create a PPC account.
Firstly, a Chinese website.
Secondly, your registered company name must be the same as on your website.
Thirdly, business Registration Proof.
Fourthly, a recent company bank statement or bank slip.
Lastly, a copy of your company/seal on your documents
Let Deep Digital China take care of your whole Baidu business account setup properly without headach
There are four parts of Baidu PPC services that we provide. Firstly, in-depth company audit. Because Baidu reject some applications due to its strict regulations. It’s necessary to audit the company as well as its products before applying for the account. Secondly, account creation and media refill. Thirdly, account setup and daily operation. And lastly, reporting.
