China Market Test
China market test is necessary. New players often find it difficult to make a solid marketing strategy in China. It’s because of the different media landscape and competition. You might find it easy to understand the Chinese counterparts of western media. For instance, Baidu is the Chinese Google and WeChat is the Chinese Facebook. However what works outside China might not work in China.
To succeed in China market, here are what you need to do. Firstly, understand that the target audience is different in cultural background, financial status,etc; Secondly, competition is different. Because you might find many more competitors in China than other countries; Thirdly, your brand awareness is probably not as high as that in other countries. As a result, you need to build the reputation from scratch.
How we help you do china market test
To help the new players, we provide consulting services to
- Help you understand the complex Chinese market
- Analyze the Chinese competitive landscape upon competitor analysis
- Recommend suitable digital marketing platforms to enter the Chinese market
- Pinpoint a recommended strategy to enter the Chinese market
To reach a positive ROI, we would make a 6-12 month market test plan to explore potential in China after consulting. The initial investment will be small. And then it would go higher with the observation of positive results.
You definitely have some insights to share with us. And we welcome any ideas that would make the plan even better. Above all, good communication and team work are the keys to win in China.
