How Pop Mart Conquered China: Online Marketing Strategy for Foreign Brands
Pop Mart isn’t just selling toys—it’s selling emotional experiences, and the numbers prove it. In 2024, this Chinese 潮玩 (cháo wán, "trendy play") giant hit…
A Digital Marketing Strategy for Translation Companies Targeting Outbound Localization
China's economic influence is expanding rapidly, and with it, the demand for high-quality translation services from Chinese into other languages is soaring. Chinese companies are…
Unlocking China’s Online Marketing Potential During Tariff Conflicts
In the face of escalating global trade tensions and protectionist policies, particularly the recent tariff initiatives between the U.S. and China. While the U.S. has…
Competitor Analysis in the Chinese Market in 2025
Competitor analysis is an indispensable tool in the realm of marketing, particularly for newcomers and established players alike in the Chinese market. The media landscape…
What Are Common Mistakes in Chinese Audience Analysis?
Understanding the Chinese market is crucial for brands looking to thrive in one of the world’s largest economies. However, many brands make significant mistakes in…
How to Market Overseas Tourism Brands to China in 2024
The global tourism industry is experiencing a resurgence, and China is at the forefront of this recovery. In 2024, China's outbound tourism market has exploded,…
How to Track Success of Digital Marketing in China
In today's digital era, the Chinese market presents a vast opportunity for overseas brands to expand their reach and influence. To capitalize on this potential,…
A Guide to Implement Precision Marketing Strategies in China
The Chinese market, with its vast size, unique consumer behavior, and rapid technological advancements, presents both opportunities and challenges for overseas brands seeking to expand…
Strategies for Coworking Brands to Attract Traffic and Bookings
The concept of coworking spaces has revolutionized the way professionals and businesses operate, offering flexible and collaborative environments that foster innovation and productivity. As this…
Chinese Marketing Advice: 5 Localization Tips for 2024
The Chinese market presents immense opportunities for international brands, with its large population and growing middle class. However, successfully penetrating this market requires careful localization…