Tourism Marketing Trends in 2023
Any tour business must be aware of the different tourism types and changing consumer behaviors and travel trends in this industry. Tourism marketing refers to a business…
Why Competitor Analysis is Important in Chinese Marketing
Competitor analysis is very important in Chinese marketing, especially for new players. The media landscape in China is very different from other countries. Moreover, the…
Attract Chinese Tourists through Digital Marketing
In the years before Covid, China was the world’s most important source of international travelers. Its 155 million tourists spent more than a quarter of…
Emerging Trends in Chinese Marketing
Apart from having creative and analytical minds, marketers have to always be up-to-date with constantly changing marketing landscape. If you run a business, you have…
B2B Marketing in China: Guidance for 2023
China is more important than ever in many multinational B2B marketing business plans. It’s a great time for foreign brands to expand into China and…
How to Register Chinese Media Accounts for International Companies
Many international companies don’t know how to register Chinese media accounts. In some cases, when they have determined the media platforms, they don’t what to…
Ultimate Guide to Marketing in China
As the world’s leading trading nation and a GDP of more than $10 trillion, China is an attractive option for business expansion. However, companies cannot…
KOL Marketing in China: Ultimate Guide
KOLs or Key Opinion Leaders are the social media influencers of China. Also known as wanghong (Mandarin for “internet celebrity”). China’s KOL marketing has moved from text &…
Enter the Chinese Market through Digital Marketing
Are you a foreign business looking for ways to enter the China market? With more than 850 million internet users and over 100 different social…
Word-of-mouth Marketing Helps to Grow Brand Awareness
With the rapid development of the Internet, the power of consumers' word-of-mouth marketing is rising. A simple comment or a short message may directly affect…