Marketing for Education

Studying abroad is a transformative experience that offers Chinese students a world of opportunities and a chance to broaden their horizons. The decision to study…

As globalization continues to reshape the world, an increasing number of Chinese students are venturing beyond their homeland to pursue higher education opportunities abroad. The…

What message should international universities deliver when recruiting students in China since China's expanding middle class emphasis more on quality education. This presents a major…

In an increasingly interconnected world, fostering cultural exchange and international collaboration has become crucial. For educational institutions, building relationships with students from diverse backgrounds is…

In an increasingly interconnected world, where diversity is celebrated and borders seem to fade away, businesses are presented with unique opportunities to tap into global…

As Australia’s second largest source of international students, China represents a critical recruitment market. With over 700,000 Chinese students globally, Australian universities have significant potential…

In today's interconnected world, the digital landscape plays a pivotal role in shaping opinions, influencing decisions, and establishing credibility. This is particularly true in the…

China is the world's largest source of international students with a huge overseas study market. In 2022, about 1.28 million Chinese students went abroad for…

Little Red Book（also named Xiaohongshu) is a combination of e-commerce and social networking, where users can share their product reviews, shopping experiences, travel experiences, and…

International universities looking to establish a presence in China face numerous challenges, especially those new comers with limited budgets. However, with strategic planning and smart…