Marketing Campaigns for China’s Outbound Tourism in 2025
As we move into 2025, the landscape of China's outbound tourism continues to evolve, shaped by changing traveler preferences, technological advancements, and global trends. To…
How to Target Chinese Travelers in 2025
In 2024, the Chinese tourism market is regaining its momentum after the pandemic. With over 200 million outbound China travelers projected to travel by 2028,…
How to Market a Travel Destination to Chinese Tourists in 2025
In the digital age, listing a travel destination on an online travel platform is merely the first step. Marketing a travel destination to Chinese tourists in…
Challenges That Outbound Travel Brands Face on Xiaohongshu in 2025
As the global travel landscape evolves, outbound travel brands are increasingly turning to Xiaohongshu (Little Red Book) to reach Chinese consumers. This platform, known for…
Challenges That Outbound Travel Brands Face on Xiaohongshu
As the global travel landscape evolves, outbound travel brands are increasingly turning to Xiaohongshu (Little Red Book) to reach Chinese consumers. This platform, known for…
How Xiaohongshu is Transforming the Travel Industry in China
In recent years, Xiaohongshu, also known as Little Red Book, has emerged as a powerful force in the travel industry. This social commerce platform combines…
Leveraging Xiaohongshu for International Travel Brands
In today's digital landscape, social media platforms have become indispensable for brands seeking to reach and engage with their target audiences. Among them, Xiaohongshu (also…
How to Market Overseas Tourism Brands to China in 2024
The global tourism industry is experiencing a resurgence, and China is at the forefront of this recovery. In 2024, China's outbound tourism market has exploded,…
Preparations to Target China Travelers
In 2024, the Chinese tourism market is regaining its momentum after the pandemic. With over 200 million outbound China travelers projected to travel by 2028,…
Tailored Marketing Campaigns for China’s Outbound Tourism in 2024
As the world emerges from the constraints of the pandemic, the China's outbound tourism market is poised for a remarkable resurgence in 2024. To capitalize…