Like Google, its Chinese counterpart Baidu also has its search resource management system. Some will call it Baidu Webmaster Tools but its official name is Baidu Ziyuan. If you want to excel in Baidu SEO, this will be very helpful.
In this article, we will learn how verify and use Baidu Webmaster Tools in 2023. To start with, let’s see the steps of verifying it. As there is no English version of it so far, better find your Chinese colleague to support.
Part I: Steps of verifying Baidu Webmaster Tools
Firstly, visit Baidu Ziyuan and register a Baidu account. Please notice that you need to have a Chinese mobile phone number to register the account.
Secondly, log in your Baidu account
Thirdly, fill in the website URL and click on next
Moreover, set correct industry for this website
In addition, choose verification methods. There are three methods and the first one is the fastest. Download the file and place it in the root directory of your website.
Alternatively, you can choose HTML verification or CNAME verification. Just follow the instructions.
Lastly, start the verification and the system will notice you when it’s successful.
Part II: Use of Baidu Webmaster Tools
There are many modules in Baidu Ziyuan for you. Among them, there are several that you use most frequently. To name a few, indexation amount, traffic trend, sitemap submission, etc.
Firstly, we will be able to see how many pages are in Baidu now. Higher page indexation enhances the possibility of higher organic traffic and growth potential.
Secondly, we will be able to check the traffic trend. The data includes traffic from both desktop and mobile devices. With number of impressions and clicks, you can get the CTR.
Thirdly, you can submit Sitemap to Baidu. You can fill in the location of Sitemap and submit directly. Alternatively, you can submit pages manually by copying a list of URLs and pasting in the box. In addition, you can submit via API if you prefer.
Summary
We recommend to verify Baidu Webmaster Tools for any brands that want to acquire more traffic from Baidu SEO. By contrast, you might have noticed the verification is similar to that of Google Search Console. If you need someone to guide you through it or work on it regularly, please just let us know.